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Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas |  | Author: Richard Bayan
Publisher: McGraw-Hill
Category: Book
List Price: $16.95
Buy New: $8.94
as of 7/29/2010 22:11 CDT details
You Save: $8.01 (47%)
New (36) Used (19) from $8.44
Seller: supermoviedeals
Rating:  38 reviews
Sales Rank: 22464
Media: Paperback
Edition: 2
Pages: 160
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.6 x 8.4 x 0.4
ISBN: 0071467858
Dewey Decimal Number: 659.1014
EAN: 9780071467858
ASIN: 0071467858
Publication Date: March 15, 2006
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780071467858 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. - More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
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| Customer Reviews:
Showing reviews 1-5 of 38
 Fantastic resource - bigger and better than ever! June 5, 2006
Jeremy Ogden (Doylestown, PA)
5 out of 5 found this review helpful
I've owned this classic reference book for probably 15 years and used it continually at my desk. I recently bought the new edition to replace my tattered copy. Well worth it - the book has already repaid its cost, and then some, in a few weeks. It's much more comprehensive than the original while still easy to use. The language has a more up-to-date feel, yet the author seems to have kept the classic response-getting words and phrases that still pack a punch. Definitely worth the small investment even if you already own the old edition! Look into More Words That Sell, too - its emphasis on niche markets works nicely in conjunction with the all-purpose nature of Words That Sell.
The most-used writing reference tool on my bookshelf May 29, 2006
Janice King (www.writinghightech.com)
7 out of 8 found this review helpful
"Words that Sell" has long been the most well-used reference on my bookshelf ... I use it more often than my thesaurus. It is particularly helpful for finding just the right adjective, which is key for any kind of promotional writing.
Pump new life into your copy and sell more December 13, 2006
Neil Sagebiel (Floyd, VA USA)
4 out of 4 found this review helpful
I've been a copywriter for 14 years, most of the time as an independent practitioner. I've also been a senior copywriter for an advertising agency and worked in the creative department for a major newspaper.
The expanded edition of "Words That Sell" by Richard Bayan gets to the heart of an issue copywriters and marketers constantly face: How can we communicate the same old tired ideas in new, different and even exciting ways?
For example, I can't tell you the number of times I've been asked to position clients as experts in their field. There's nothing wrong with that -- they truly are experts. But we're all besieged by experts. (The fill-in-the-blank experts. And so on.)
Bayan offers a list of 75 or so entries for communicating experienced or expert. And throughout the book he provides hundreds of entries for many other common copy points and marketing messages.
Besides supplying a good resource, Bayan provides a good reminder that to be memorable copywriters and marketers must write it, say it and show it in a fresh, interesting way. And that usually requires at least a little extra creative effort.
Words at your finger tips November 5, 2006
Alistair Gray (Sydney, NSW Australia)
6 out of 7 found this review helpful
What a help this was in writing direct marketing copy and in setting up a web site. Broken down into categories it enables you to find positive words and phrases to fit any situation.
Any copy writer, marketing manager who doesn't have this book by there side must have rocks in their head. It is a quick easy to follow guide that can safe you heaps of thinking time.
Recommended
Quick reference guide to effective attention grabber selling December 4, 2007
Mark F. Braun (Norridge, IL)
2 out of 2 found this review helpful
This updated version of Bayan's book will become a worn-out friend for all of your SELL! copywriting. Whether you are running a small business, a restaurant, a dry-cleaner, or writing advertising copy, steal it from here: it all WORKS. words, terms and bursts that are categorized and ready for picking.
Start pumping up your menu, advertisement, signage or dull-as-dirt technical-but-dead copy and start generating SIZZLING SAVORY SALES MATERIAL LIKE A PRO!
Mark Braun
Associate Publisher
Food Industry News
Showing reviews 1-5 of 38
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