| Dynamics of Mass Communication: Media in Transition |  | Author: Joseph Dominick
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Category: Book
Buy New: $116.00
as of 9/7/2010 19:04 CDT details
New (18) Used (7) from $105.00
Seller: meaghans textbooks
Rating:  8 reviews
Sales Rank: 30,552
Media: Paperback
Edition: 11
Pages: 512
Number Of Items: 1
Shipping Weight (lbs): 2.3
Dimensions (in): 10.8 x 8.4 x 0.8
ISBN: 0073378887
Dewey Decimal Number: 302.23
EAN: 9780073378886
ASIN: 0073378887
Publication Date: February 24, 2010
Availability: Usually ships in 1-2 business days
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Product Description
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.
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| Customer Reviews:
Showing reviews 1-5 of 8
 The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM January 27, 2009
Courtney Reynolds
0 out of 1 found this review helpful
Received it in great time, the book is in excellent condition. Over all, i'm very pleased with my purchase!
 Good Textbook for my College Class December 5, 2008
Kristin Young (California, USA)
1 out of 1 found this review helpful
I was required to buy this book for my Journalism 1 class in college. It has a great online student center and the material covers a wide variety of topics. I thought this book was more interesting than most of the textbooks I have had to buy for school. It also comes with a CD-Rom that enhances the material.
Pretty good November 3, 2009
Jada Drysdale (Kennesaw, GA)
Very good basic introduction to media. By no means does it go into depth with the material but it's good for JOUR 1001.
Review August 14, 2009
Robert Randall Walsh (California USA)
0 out of 1 found this review helpful
I purchased this book as a text book for a college class. It does not really matter if I like it, or don't like it. I have to have it.
Really needed it!!! September 6, 2009
J. Baugh (FL.)
0 out of 1 found this review helpful
This book arrived right on time cause I tried to go forward with the class without the book. Easy to navigate.
Showing reviews 1-5 of 8
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